thechronicle.net.au
Western Australia

The Times Real Estate

.

HypeAuditor releases first ‘Influencer Income Survey’ results

  • Written by Caroline La Rose

HypeAuditor, the AI analytics platform for brands seeking fair, transparent, and effective influencer marketing, has released the global results of its first “Influencer Income Survey,” providing insights into how influencers earn money, the varying degrees of income, and the impact of fraudulent activity. 


The survey showed that close to half of the Instagram influencers surveyed reported that they earn money from their Instagram accounts (49%). Slightly under half also reported an increase in income after the onset of the COVID pandemic (47%). On average, influencers earn $2,970 per month from their Instagram account, with micro-influencers (1K-10K followers) averaging $1,420 per month and mega-influencers (over 1M followers) averaging $15,536 per month.


Only 4% of participants questioned live on income from an account, but 26% of respondents hope to in the future. Brand promotion accounts for the majority of influencer income (40%) with most working with brands for barter and money (56%). Additionally, results showed that fraud continues to be prevalent with almost half of influencers (47%) reported being impacted by fraudulent activity and 50% experiencing an increase in fraudulent activity since the onset of the pandemic. 


“We estimate that over 50 million people around the world consider themselves creators, despite the creator economy only being born a decade ago,” said Alex Frolov, CEO of HypeAuditor. “Our main goal with this survey is to provide a deeper understanding of the creator ecosystem as it is quickly becoming one the fastest-growing types of small business worldwide.”


Additional key findings of the survey include:

  • Mega-influencers earn $187 per hour compared to the average influencer at $31 per hour. The average influencer surveyed makes $31 an hour, with beauty influencers earning the most, averaging $60 per hour. Mega-influencers earn from $187 per hour (in relation to the time spent on maintaining the account).

  • Brand promotion accounts for most influencer income (40%). Close to a quarter of influencers are building a personal brand and attracting customers to their businesses through Instagram (22%), participating in affiliate programs (15%), and selling courses (4%). Subscription services were noted as an additional source of income by 8% of influencers.

  • Only 4% of respondents live on income from an Instagram account but 26% hope to in the future. On average, these influencers receive $5,912 from their account per month.

  • Most work with brands for barter and money (56%). 21% of influencers work with brands through barter and 23% for money. The majority disclose advertising arrangements (61%) but 12% of respondents admitted to not disclosing sponsorships. 

  • Influencers spend approximately 24 hours a week on maintaining an account. Most of the time is devoted to posts, stories, and communication with followers. The least amount of time is spent on team management, marketing strategy and communication with partners. Influencers who earn money from their account spend 28.7 hours per week on average, while those who do not earn any money through their account spend 20.9 hours on average. 


HypeAuditor’s study was conducted as an online survey in June 2021 and analysed responses from 1,865 people who self-identified as influencers and have Instagram accounts with over 1K followers (verified by HypeAuditor).


Among those surveyed, 46% were women and 33% were men. Responses from influencers in the 25-34 age category made up 28% of the results followed by the 18-24 age category with 23%. Influencers with 1K to 10K followers made up 50% of the results and influencers with 10K to 50K followers made up 32% of the results. Lifestyle influencers were the most popular surveyed coming in at 24%, followed by fashion with 12%.


HypeAuditor provides a comprehensive set of tools for brands to discover and analyse influencers on Instagram, TikTok, and YouTube, verify their authenticity, and track the results of influencer marketing campaigns. 


About HypeAuditor:

Founded in 2018, HypeAuditor is a leader in AI-powered analytics for transparent and fraud-free influencer marketing. Its platform includes Instagram, TikTok, and YouTube analytics, as well as a suite of discovery tools and reporting features that integrate an advanced AI-based, fraud-detection system that safeguards authenticity in influencer marketing. HypeAuditor applies artificial intelligence and machine learning to determine behavioral patterns, identifying fake followers, and ascertaining engagement on influencer accounts and sponsored posts. The HypeAuditor platform has more than 500,000 users, and key customers include Dior, GroupM, Influence4You, L’Oréal, Ogilvy, TAKUMI, Traackr, and Unilever. To learn more, visit HypeAuditor.com

Business

Shrink Films for Packaging: A Tight Wrap on Efficiency and Appeal

In the bustling world of consumer goods, packaging plays a pivotal role. It's not just about containment; it's about protection, presentation, and u...

The Unsung Hero of Durability: Diving Deep into Hard Chrome Plating

In the realm of industrial applications, where resilience and longevity are paramount, one process consistently stands out: hard chrome plating. Oft...

Ensuring Safety and Quality: The Importance of Food Manufacturing Cleaning Services

Food manufacturing cleaning Services facilities are held to rigorous cleanliness standards, as maintaining a hygienic environment is crucial for ens...

Why You Need a Professional Asbestos Removalist in Melbourne

Asbestos exposure is a serious health risk, and many properties in Melbourne still contain asbestos materials. Whether you are renovating, demolishi...

Concrete Trailer Pump for Sale: Elevating Your Construction Game

Concrete trailer pumps are essential pieces of equipment on the construction landscape, often acting as the backbone for successful concrete placeme...

Top 20 Content Writing and Guest Post Providers in Georgia Transforming SEO Campaigns

Businesses need great content in the digital era. Good content connects consumers and grows online companies. This article lists 20 top Georgia firm...

The Role of Local SEO in Boosting In-Store Traffic and Online Visibility

Local SEO has become an indispensable part of marketing strategies for businesses aiming to attract nearby customers. It focuses on ensuring that bu...

What You Need to Know Before Getting into a Franchise

Franchising has become an increasingly popular business model in Australia, offering the allure of running your own business without starting from s...

Why Do Australian Businesses Prefer Linux Dedicated Server Hosting?

Linux is the ideal operating platform for organizations and institutions that require servers to host information, applications, or services anywher...